Associate Professor and Program Director, AIMC, New Delhi
Over 25 years of experience in marketing, advertising, management and academic line. During my career, I have been involved in various roles including creative direction, brand management. Film making and teaching. I have been associated with some of the most reputed multinational advertising and marketing companies in India and abroad. For the last 15 years, I have been associated with various leading management and advertising educational institutes imparting training as a Faculty and HOD, I have in-depth knowledge of all aspects of the Media Industry and Integrated Marketing Communications. I have developed a syllabus for various courses which act as bridges between academics and industry. I have been appreciated by industry experts on my course design. I am adept in various aspects of teaching Mass Communication, Journalism & Advertising & Public Relations at the Graduate & Post Graduate Level. The subjects covered by me include Brand Management, Creativity, Public Relations, Event Management, Media planning, Production and Presentation. As part of my PhD course, I have published one research paper in international and national journals of repute. In his academic career, he won the individual category, the Global Teachers Award 2018, under his mentorship Apeejay won the BW Applause summit award silver and Bronze Award for Event activation category for Education and year 2020 he got ‘Best Research Excellence Award 2020’ for PhD thesis research topic.
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