Society of Media Initiative of such media persons- to provide a platform for churning and helping in decide their role for creating a value based society. The objectives of such persons and institutions joining the initiative are that they will engage themselves for working of the betterment of society and public teaching and motivation of the people for their future. This initiative was started in 2005, on the basis of culmination of 150 consultations and seminars. The measures for this work plan carried out through a monthly publication ”Mulyanugat Media” an initiative of media persons for positive change. Under this campaign regular and continuous discussions are being undertaken amongst media fraternity dedicated for making value base society and organizations. The organization is headed by Mr. N.K. Singh, Gen Sec. Broadcasters Association of India. Prof. Kamal Dixit is working as founder National Convener of the organization.